Immigrands
  • Home
  • WHO WE ARE
    • WHY WE STARTED IMMIGRANDS
  • Cultural Consultancy
    • ADVERTISING
  • Brands we love
    • REMITLY
    • AUTOZONE
  • More
    • Home
    • WHO WE ARE
      • WHY WE STARTED IMMIGRANDS
    • Cultural Consultancy
      • ADVERTISING
    • Brands we love
      • REMITLY
      • AUTOZONE
Immigrands
  • Home
  • WHO WE ARE
    • WHY WE STARTED IMMIGRANDS
  • Cultural Consultancy
    • ADVERTISING
  • Brands we love
    • REMITLY
    • AUTOZONE

Video

The Mexican Default

For decades, "Hispanic marketing" has meant one accent, one flag, one assumption. But la comida no es la misma. Neither is the music, the slang, or the way we say home. We make work for all of it.

Latino Isn't One Audience. We Made Sure the Work Showed It.

A campaign system for Remitly built across Mexican, Dominican, and Filipino communities — because "send money home" means something different in every home.

One country. Many languages.

What money is called when home is Marawi. The Filipino diaspora, on its own terms.

Yummy culture.

The Dominican grocery list, exactly as it sounds at home. No translation, no flattening.


Copyright © 2026 Immigrands - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept